What is CPA Marketing?
CPA (Cost per Action/Cost per Acquisition) where a commission is paid when a user takes a specific action or is an advertising model where publishers are paid for an action that is taken as a direct result of their marketing. This defers from from typical affiliate marketing in that you may not necessarily need to make a sale to get paid with in a CPA network. Payments are usually based on lead generation such as submitting a phone number or email address to get some free product or information, filling out a form, getting a quote, signing up for a trial or making a purchase.
Why choose CPA?
- CPA marketing is easy for beginners without a website as you need to send traffic which needs to take simple action like email submit, install an app or complete a survey.
- CPA converts well and you can drive traffic from various sources.
- In CPA marketing you get paid instantly unless you are violating TOS such as driving traffic from an illegal source. You will be paid once you reach the minimum payout for the CPA network you are signed up with.
- Higher on the value chain. To make the most money from your site, you want to get high up on the value chain and CPA marketing is at the top.
- Integrated advertising. One nice about CPA is that you don’t need to disfigure your site with ugly AdSense blocks or banner ads as you can seamlessly integrate CPA offers into your site. This means you run a legit branded site.
What It Takes to Be A CPA Marketing Affiliate.
To become CPA marketing affiliate, they are a few things you have to do. These include:
Find an offer
Your first step is to find an offer to promote. Finding and an offer can be difficult at times but with the help of OfferVault.com and oDigger you can find them. OfferVault.com and oDigger are search engines for CPA offers.
Join a network
After finding offers, the next step is to join the network that runs the offer. You can apply by clicking on the “Join Network” link on the offer page. There are requirements you need to meet before you can join a network. E.g. A phone number, which they can reach you on. NOTE that after joining the network you can start driving traffic to your offers if you don’t have a website, but if you do have a website then follow through to step 3.
Design your site around CPA
Once you have successfully joined a network and have a CPA offer ready to go, then you integrate it into your site.
Drive traffic to your site
After finding an offer and joining a network, it’s time to drive traffic to your site. They are a million ways to get traffic. Here are the 3 most common traffic strategies that CPA marketers use:
SEO
This takes time to work, but once you rank for your target keywords, you get traffic without needing to do anything else.
PPC ads
PPC ads (like Google AdWords and Facebook ads) are popular ways to get traffic to your CPA offers. The advantage of PPC advertising is that you can start right away but it has a downsize which is that you need to funnel money into your ads, because once you stop spending, your revenues goes to zero.
Social Media
Social media platforms such as Facebook, Instagram, and YouTube are platforms that you can use to get your offers in front of the right people. Like with SEO, it can take time to build up a following on social media.
An example of a CPA offer
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